Do you know what you did monday?

Yes I did. I was working on the Social Media Strategy for SBE for which the deadline is coming up. Atticus knows his deadline for the SBE prezi presentation and sit-in with Apple ItunesU was captivating. Emma is back after two months of online abstinence and will be present on many more places asap. MSCM was so kind and sponsor the next two years of UMSBE Flickr action. Thaaaankkkss...

A good article about the use of SM by governmental and civic players does not help to clear up the confusion surrounding the phenomenon in question. When even the European Council starts tweeting something is happening! A recent survey concluded that more than 50% of kids under the age of 14 use facebook and that even six year old's own a smartphone with SN capabilities. The date was compiled and representative of Germany but may reflect the trend also for other post-industrial societies. The bandwagon onto which advertisers jump was Newspapers and Magazines in the sixties. With the appearance of TV and the penetrating speed whereby which 80% of the population became the screen in less than one generation (20 years) saw decline in Ad-spending for print and a rise in electronic media by the late 80s. As much as history dislikes the vaccuum so do advertisers dislike saturated markets. In the wonderful book - A history of advertising  by Stéphane Pincas and Marc Loiseau -  the authors describe the folk art form of the 20th century and end with interviews from executives of top ad agencies. Since the resurrection of the internet after its apocalypse of its "commercial excess" marks the start of what is known to be the WEB2.0 or Social Media. Both metaphors mean nothing if not seen as a continuouse transition which began with the USENET and led up to what is called now the real time web. Dave Winer's - the inventor of RSS - informed opinion gives ample evidence that this is a more sane attempt to stire to clearer waters in mids of this REVOLUTION. However, the term web2.0 or social media are fabrications of prominent actors in the field of ICT and the publishing world. After all, it was Bill O'Reilly Media enterprise which announced that the dead of the web is nowhere near . Since than the web has outgrown even the potential attributed to it by early cyberspace apologetics..... So... its over... next time more bullshit 2.0