The first part of the four part series of reports is now available. It focuses on recruitment and online communication. Any feedback is appreciated.
Online Communication Evaluation Report (OCER) on the School of Business and Economics (SBE)- Recruitment
Wednesday 29 June 2011
Tuesday 21 June 2011
Webco Meeting 21.06
Just beeing back from the web coordinator meeting where all with the same lable as I come together and disucss "online thingiieess.." under the supervision of Manon.
The personal profile pages deadline is now February 2012. The initial proposal presented by Tim Smith on January 4, 2011 is still the valid one. In the meanwhile we will utilize the Department of Finance application and extend its use to all other faculties of the school. In a recent email from Matthew he states the reasons for a university solution as follows:
"I understand your recommendation regarding other service providers. However, I strongly believe that people (including myself) find sites hosted by the university institution more credible and their first port of call for academics‘ information on the web."
A centralized solution for future Google Analytics reports are also discussed. The marketing department will recieve a detailed report every month as do programm coordinators. What kind of information they want is up for debate here! Any suggestions please send an email to me (webc-sbe@maastrichtuniversity.nl)
The faculty of Law is proactive and has a slick web appearance. The trick is to use less text and more videos. T36 is responsible for the videos and add value to otherwise often confusing texts. The webvideo initiative with Brightcover at the centre is not used by SBE at all. So here is a call to everybody who has videos to bring them to me (B-1.10) on a disk or USB stick. The upload and distribution will be taken care of by a student web editor on central level. Please let me know if you have any videos.
Finalizing SBE's online evaluation report is my main job these days. I hope to finish it this week. It will be published as by the end of this month exclusively here. :)
Another call is out there to send in information about SBE faculty members who are in some European Union expert panel or otherwise related group. One strategic aim of SBE is to increase the presence of SBE faculty members in the press. And with the help of the EJC there is a good chance that we might succeed.
The personal profile pages deadline is now February 2012. The initial proposal presented by Tim Smith on January 4, 2011 is still the valid one. In the meanwhile we will utilize the Department of Finance application and extend its use to all other faculties of the school. In a recent email from Matthew he states the reasons for a university solution as follows:
"I understand your recommendation regarding other service providers. However, I strongly believe that people (including myself) find sites hosted by the university institution more credible and their first port of call for academics‘ information on the web."
A centralized solution for future Google Analytics reports are also discussed. The marketing department will recieve a detailed report every month as do programm coordinators. What kind of information they want is up for debate here! Any suggestions please send an email to me (webc-sbe@maastrichtuniversity.nl)
The faculty of Law is proactive and has a slick web appearance. The trick is to use less text and more videos. T36 is responsible for the videos and add value to otherwise often confusing texts. The webvideo initiative with Brightcover at the centre is not used by SBE at all. So here is a call to everybody who has videos to bring them to me (B-1.10) on a disk or USB stick. The upload and distribution will be taken care of by a student web editor on central level. Please let me know if you have any videos.
Finalizing SBE's online evaluation report is my main job these days. I hope to finish it this week. It will be published as by the end of this month exclusively here. :)
Another call is out there to send in information about SBE faculty members who are in some European Union expert panel or otherwise related group. One strategic aim of SBE is to increase the presence of SBE faculty members in the press. And with the help of the EJC there is a good chance that we might succeed.
Thursday 9 June 2011
Month 10
Why does it take 10 month to create 6 department websites? Why is it important anyway? And does the internet make us stupid?
- Request Actie URL's for the last three departments:
++ Quantitative Economics (pageID: ?) gets http://www.maastrichtuniversity.nl/sbe/qe
++ Organisation and Strategy (pageID: 3385974) gets http://www.maastrichtuniversity.nl/sbe/os
++ Marketing and Supply Chain Management (pageID: ?) gets
http://www.maastrichtuniversity.nl/sbe/mscm
- Request of new Terms for the GX Database
++ MARC (Marc Seminars)
- Check if NSI is shown on the UM research institute overview page
- Update Jean Jacques Herings profile in teh Full Professors Gallery
- Check if Heiner updated the Case Competition of Auckland
- Check if Nick makes the changes for the mmc
- Adding the New statistics from teh Fontys Hogescholen and hogeschool Zuyd to the strategic report
- Check on how much EMMA costs
- Hannes's MA Thesis Banner to M.Sc. Banner....
- Contact Sciencevision for itunesU: Origional Content
-...what about the big chunck.... Evaluation Report
- Google Tracking mechanism Fix!
- Request Actie URL's for the last three departments:
++ Quantitative Economics (pageID: ?) gets http://www.maastrichtuniversity.nl/sbe/qe
++ Organisation and Strategy (pageID: 3385974) gets http://www.maastrichtuniversity.nl/sbe/os
++ Marketing and Supply Chain Management (pageID: ?) gets
http://www.maastrichtuniversity.nl/sbe/mscm
- Request of new Terms for the GX Database
++ MARC (Marc Seminars)
- Check if NSI is shown on the UM research institute overview page
- Update Jean Jacques Herings profile in teh Full Professors Gallery
- Check if Heiner updated the Case Competition of Auckland
- Check if Nick makes the changes for the mmc
- Adding the New statistics from teh Fontys Hogescholen and hogeschool Zuyd to the strategic report
- Check on how much EMMA costs
- Hannes's MA Thesis Banner to M.Sc. Banner....
- Contact Sciencevision for itunesU: Origional Content
-...what about the big chunck.... Evaluation Report
- Google Tracking mechanism Fix!
Wednesday 1 June 2011
Windows 7 in GX and Social Media Marketing
Three days back from holiday and still not through all emails. What does he do down in the cave? The truth is so unbelievable that it takes a fool to make sense of it. SBE's IT department switches to windows 7 and 64Bit machines. Somebody introduces a exclusive social network which looks so much like FB that the later must not be spelled out. Yammer....in german Jammer oder auch Kummer ist wohl das einzige was es bringen wird. As if the problem is a lack of communication channels rather than a fair understanding of the present.
Another external website (http://www.fdewb.unimaas.nl/emfc/) is also ready and features a data mining tool for demand driven markets in education: a webform. Thank god for wufoo and its powers to transform the world of business and freakonomics.
Student recruitment activities in the realm of social media is non existing @SBE and despite the large amount of inhouse knowledge, nothing of it transpires to the level of applied knowledge for the very institute hosting it. Excitement induced by a conversation over the use of Hootsuite to do exactly this made my day. It's a social media dashboard which allows f.e. to find people on twitter who tweeted that they are interested in studying psychology. Finding them allows to proactively approach them in a friendly manner via Twitter! It also keeps track of all conversations where they speak about UMSBE. It connects LinkedIn, Facebook, Foursquare, Twitter and many more .... so put your hat on!
Finally somebody did something for me! Huub set up a virtual server and together we will start working on an alternative to the current newsletter and online magazine.
Also an email was flying into my cave summerizing an event that took place @townhouse two weeks ago: (the credits therefor go to Maarten & Janet)
Hartelijk dank voor het sharen van deze uitnodiging over Social Media met je UM Web-collega’s.
Gisterenavond zijn o.a. de volgende conclusies getrokken die relevant zijn voor het hoger en universitair onderwijs:
De Top 3 van Social Media is momenteel:
1. LinkedIn (zakelijke netwerk voor medewerkers en studenten)
2. Twitter (microblogging)
3. Facebook (voor een meer persoonlijk profiel dat gekoppeld kan worden aan webcare (vorm van klantenbinding) en geschikt voor het bereiken van internationale studenten)
Verder is de kracht van You Tube nog eens geëtaleerd (daar was hij weer, de good looking Old Spice Boy), met als voordeel een korte en krachtige boodschap die blijft hangen bij de doelgroep.
Inzetten Social Media in het Onderwijs bij:
1. Studiekeuze door studenten, marketing en branding van de opleiding, webcare afstemmen met social profile studenten en combineren met viral marketing (mond op mond reclame voor gevorderden)
2. Studiebegeleiding richten op academische en sociale integratie. Deze academische en sociale integratie is bepalend voor het succes en rendement van een studie.
3. Na de studie, Alumni netwerken inzetten als uithangbord voor de organisatie en bewerkstelligen van interactie tussen oud studenten en potentiële studenten.
Kritische noot bij de huidige Electronische Leeromgeving: ELO/Blackbord: het is een gesloten omgeving.
Studenten maken deel uit van een open sociale omgeving, zoals LinkedIn, Facebook en Twitter, docenten zitten vaak nog in een gesloten leeromgeving.
Tot slot: Social Media is het ondersteunen van je marketing vergelijkbaar met:
• Telefoonlijn / helpdesk / receptie
• Internet aansluiting.
Kortom, het is een UM en facultaire zaak om Social Media (als vast onderdeel) te agenderen voor het UM Web-overleg.
Een eerste vraag kan zijn: hoe hebben de overige webco deelnemers deze meeting ervaren en hoe kun je als Maastricht University webcare inrichten en wat levert dat op, ROI?
Another external website (http://www.fdewb.unimaas.nl/emfc/) is also ready and features a data mining tool for demand driven markets in education: a webform. Thank god for wufoo and its powers to transform the world of business and freakonomics.
Student recruitment activities in the realm of social media is non existing @SBE and despite the large amount of inhouse knowledge, nothing of it transpires to the level of applied knowledge for the very institute hosting it. Excitement induced by a conversation over the use of Hootsuite to do exactly this made my day. It's a social media dashboard which allows f.e. to find people on twitter who tweeted that they are interested in studying psychology. Finding them allows to proactively approach them in a friendly manner via Twitter! It also keeps track of all conversations where they speak about UMSBE. It connects LinkedIn, Facebook, Foursquare, Twitter and many more .... so put your hat on!
Finally somebody did something for me! Huub set up a virtual server and together we will start working on an alternative to the current newsletter and online magazine.
Also an email was flying into my cave summerizing an event that took place @townhouse two weeks ago: (the credits therefor go to Maarten & Janet)
Hartelijk dank voor het sharen van deze uitnodiging over Social Media met je UM Web-collega’s.
Gisterenavond zijn o.a. de volgende conclusies getrokken die relevant zijn voor het hoger en universitair onderwijs:
De Top 3 van Social Media is momenteel:
1. LinkedIn (zakelijke netwerk voor medewerkers en studenten)
2. Twitter (microblogging)
3. Facebook (voor een meer persoonlijk profiel dat gekoppeld kan worden aan webcare (vorm van klantenbinding) en geschikt voor het bereiken van internationale studenten)
Verder is de kracht van You Tube nog eens geëtaleerd (daar was hij weer, de good looking Old Spice Boy), met als voordeel een korte en krachtige boodschap die blijft hangen bij de doelgroep.
Inzetten Social Media in het Onderwijs bij:
1. Studiekeuze door studenten, marketing en branding van de opleiding, webcare afstemmen met social profile studenten en combineren met viral marketing (mond op mond reclame voor gevorderden)
2. Studiebegeleiding richten op academische en sociale integratie. Deze academische en sociale integratie is bepalend voor het succes en rendement van een studie.
3. Na de studie, Alumni netwerken inzetten als uithangbord voor de organisatie en bewerkstelligen van interactie tussen oud studenten en potentiële studenten.
Kritische noot bij de huidige Electronische Leeromgeving: ELO/Blackbord: het is een gesloten omgeving.
Studenten maken deel uit van een open sociale omgeving, zoals LinkedIn, Facebook en Twitter, docenten zitten vaak nog in een gesloten leeromgeving.
Tot slot: Social Media is het ondersteunen van je marketing vergelijkbaar met:
• Telefoonlijn / helpdesk / receptie
• Internet aansluiting.
Kortom, het is een UM en facultaire zaak om Social Media (als vast onderdeel) te agenderen voor het UM Web-overleg.
Een eerste vraag kan zijn: hoe hebben de overige webco deelnemers deze meeting ervaren en hoe kun je als Maastricht University webcare inrichten en wat levert dat op, ROI?
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