Gizmot
It’s generally agreed upon
that it’s improper to check one’s smartphone while watching a movie in a
theater. The new Dutch thriller APP, however, encourages viewers to do
so. The film’s soundtrack contains a digital audio “watermark” –
inaudible to human hearing – that causes exclusive supplemental content
to appear on smartphones running the APP app.
The film centers around a young psychology student named Anna. The
morning after a wild party, she awakens to find an app called IRIS (try
spelling that backwards) installed on her phone. The all-knowing IRIS
seems pretty helpful at first, but gradually turns nasty, sending
compromising text messages, videos and photos to people on Anna’s
contacts list. When she tries to rectify the situation, mayhem ensues.
The real-life APP app allows viewers to see the trouble-making messages,
etc. on their own phones, as the characters receive them in the movie.
It also provides access to additional scenes, and background information
regarding what’s currently taking place on screen. The app should also
work with DVD and Blu-ray releases of the film.
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