Thursday 20 October 2011

Walkthrou to Search Engine Optimization

For it is your task to do the following task for all this pages:
SBE>Target group>Prospective professionals>About PGE
SBE>Target group>Prospective professionals>Executive Master Programmes
SBE>Target group>Prospective professionals>MBA Programmes
SBE>Target group>Prospective professionals>In-Company programmes
SBE>Target group>Prospective professionals>Management Courses
SBE>Target group>Prospective professionals>Coaching
SBE>Target group>Prospective professionals>Seminars
SBE>Target group>Prospective professionals>HR-Network

and their dutch equivalents.

The task is to add Meta Keywords, a title and description to each of these pages in order for google's spiders to make life easy. Here is how to do it.


1. Once on the page click here:
















And this window opens:















Add the appropriate Meta-Keywords into the box with the number one.
Add the appropriate Title of the page in the box with the number two.

Hit APPLY!

Next, stay on this page an click:


















Put into the empy element the description of the page.












Thats it! See the result on a fresh page in the source code here:









Some tips and tricks on the way:
After you have done this please do the same exercise for the dutch version of these pages. Start with the english one and finish all of them and switch to dutch after you have done this.
For the Meta-Tags please think for yourself and do not fill in more than 15.
For the Title please use the following template:
f.e.: For About PGE
Maastricht University School of Business and Economy (SBE) - Postgraduate Education programmes - About PGE
For the Description please us the first three or four lines of the pages text or see the example in the Frontpage.

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