Monday 6 September 2010

How to use CRM Tools for education

Nicolaas Pereboom told me in his presentation that the future revolves around CRM tools. Since I know a good deal about the future but did not know what CRM stands for here the translation: CRM - Customer Relationship Management. Online community platforms don't need to be build from scratch but are for rent since many years. Already in 2007 my attention was captured by kickapps and since then many other companies sell a similar product. If we need more of them or less is not the question. But what to do with them and how to implement them to empower communities online?
This blog deals with many practical implications of Customer Relationship Management and how it is used for educational purposes.

Read the newest article here:
What is yours? What kind of community will you develop? What is the purpose? What is the focus? What sorts of strategies will you use to get people engaged? What roles? What activities? What artifacts? Will you be an open community, a social network, or a walled garden. Is growth important? What kind of growth- slow and sustained or wildly viral?

Planning ahead is strategic, however you also need to be willing to adjust your plan and let your community evolve as the needs and skills of the community surface.

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