Student Recruitment Plan 2011-2012 revisited

Based in Europe, focused on the world. This is the positioning statement of UM under the flag of "Leading in Learning.

At the heart of Europe one finds few students from outside the continent. In 2010/11 thirtyfour youngsters in SBE's Bachelor's student population and ninetyseven in the Master's populus originate from Non EU/EER countries. Together they make roughly 5% of the total student population at SBE. Far off from the 30% target. Among students the gender gap is as high as the targets and realities of its efforts to "focus on the world" are divided. It is needless to say that authenticity is not what the targets bring to the strategy but what realities bring to students. Seeing them as customers instead of products is like seeing them as active cocreators of knowledge rather than empty vessels to be filled with information. PBL's as methodology demands what marketing  identifies as "customer service". The student is not a population but demands to be treated as individual while their expecations are no longer something to be preformed but in the need to be managed.

The report is here.

Webco Meeting 21.06

Just beeing back from the web coordinator meeting where all with the same lable as I come together and disucss "online thingiieess.." under the supervision of Manon.

The personal profile pages deadline is now February 2012. The initial proposal presented by Tim Smith on January 4, 2011 is still the valid one. In the meanwhile we will utilize the Department of Finance application and extend its use to all other faculties of the school. In a recent email from Matthew he states the reasons for a university solution as follows:

"I understand your recommendation regarding other service providers. However, I strongly believe that people (including myself) find sites hosted by the university institution more credible and their first port of call for academics‘ information on the web."

A centralized solution for future Google Analytics reports are also discussed. The marketing department will recieve a detailed report every month as do programm coordinators. What kind of information they want is up for debate here! Any suggestions please send an email to me (webc-sbe@maastrichtuniversity.nl)

The faculty of Law is proactive and has a slick web appearance. The trick is to use less text and more videos. T36 is responsible for the videos and add value to otherwise often confusing texts. The webvideo initiative with Brightcover at the centre is not used by SBE at all. So here is a call to everybody who has videos to bring them to me (B-1.10) on a disk or USB stick. The upload and distribution will be taken care of by a student web editor on central level. Please let me know if you have any videos.

Finalizing SBE's online evaluation report is my main job these days. I hope to finish it this week. It will be published as by the end of this month exclusively here. :)

Another call is out there to send in information about SBE faculty members who are in some European Union expert panel or otherwise related group. One strategic aim of SBE is to increase the presence of SBE faculty members in the press. And with the help of the EJC there is a good chance that we might succeed.

Youth Media and Next generation Classroom

One recent initiative that offers some insights into the major theme of this years opening of the academic year is the Youth media and next generation Classroom seminar series. A full conference coverage where international top educators, innovators and media experts meet in October 2009 here in Maastricht to discuss how they create the future for universities.
The Department of Education Research and Development should be interested in what Prof. Anne Balsamo from the University of South California has to report on her experience with new media and new literacies.